Privacy Policy

Scope

UpScaleUp.io (“we”, “our”, “us”) provides a WhatsApp marketing and messaging platform (the “Solution”) that enables businesses to manage communications with their customers. We are committed to protecting and respecting your privacy.

This Privacy Policy, together with our Terms of Service, describes how we collect, use, and safeguard your information when you use the Solution. By using, registering, or signing up for the Solution, you accept the terms of this Privacy Policy. If you do not accept these terms, your use of the Solution may be restricted.

Changes to This Policy

We may update this Privacy Policy from time to time based on business, legal, or regulatory requirements. We will communicate significant changes to you where appropriate. Your continued use of the Solution after any changes constitutes acceptance of the updated policy. We encourage you to review this page periodically.

Personal Information We Collect

“Personal information” means information that can identify you, such as your name, email address, phone number, business details, messages sent or received through the platform, and information about products or services you are interested in.

Collection

We collect personal information when necessary to provide the Solution, complete transactions, or when you register or apply for our services.

Usage

We use this information to: (a) validate and process your use of the Solution; (b) handle orders and transactions; (c) improve the quality of the Solution; (d) provide support and resolve disputes; (e) detect and prevent fraud or abuse; (f) send marketing communications where you have consented; (g) comply with legal and regulatory requirements; and (h) as described at the time of collection.

Sharing

We may share personal information with affiliates and service providers to deliver the Solution, display advertising, or provide customer service. We may disclose information to third parties when required by law, to protect our rights or safety, or to address fraud or security issues.

Non-Personal Information

We collect diagnostic, technical, and usage data that does not personally identify you. This information is used to improve the Solution, provide updates and support, and verify compliance. We may share anonymized or aggregated non-personal information with partners and service providers.

Cookies

We use cookies (permanent and temporary) on our website and platform. Information collected by cookies is treated as non-personal information unless combined with personal information or where local law treats identifiers like IP address as personal data. You can control cookies through your browser settings.

WhatsApp Cloud API & Data Residence

Our Solution uses the WhatsApp Business Platform (Cloud API), a product of Meta. When you use WhatsApp messaging through UpScaleUp.io:

• Data shared in relation to WhatsApp messaging may reside on infrastructure operated by Meta (Cloud API), including data centers in regions such as North America and the European Union.
• We do not offer data localization for WhatsApp infrastructure data; such data is processed in accordance with Meta’s infrastructure and policies.
• Your use of WhatsApp features is also subject to WhatsApp’s Privacy Policy and WhatsApp’s Terms of Service.

Third-Party Services

The Solution may include links to or integrations with third-party services (including WhatsApp and other messaging platforms). Those services have their own privacy policies, which we do not control. Once you leave our systems or use third-party services, their policies apply. We are not responsible for the privacy practices or content of third-party services.

Access, Correction, and Deletion

You are responsible for ensuring the information you provide is accurate and up to date. You may request access, correction, or deletion of your personal information. Note that deletion or withdrawal of consent may limit your access to the Solution or certain features. We may retain data where required by law, for legal proceedings, or where deletion is technically impractical.

Data Security

We use industry-standard measures to protect your personal information, including encryption and secure networks. Sensitive data is encrypted (e.g., via SSL). We do not store full payment card details on our servers; payments are processed through secure payment providers.

Queries and Complaints

If you have questions or concerns about this Privacy Policy or how we handle your data, please contact us at the email address provided on our website or in the Solution.